Research Article Open Access

The Impact of Total Quality Management on Organizational Performance: An Applied Study for the Industrial Sector in Khartoum

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1 Department of Business administration, College of Business, Jouf University, Saida University, Saudi Arabia
2 Educational Administration and Planning Department of Educational Leadership and Policies College of Education , Jouf University, Saida University, Saudi Arabia
,
Received 02 Jun 2026
Revised 03 Jun 2026
Accepted 03 Jun 2026
Published 03 Jun 2026

Abstract

This paper's goal is to investigate the connection between organizational performance (OP) and the application of crucial total quality management (TQM) aspects in Sudanese businesses. Organizational leadership (OL), customer satisfaction and relationships (CS), human resources focus (HR), strategic planning and development (SPD), and supplier quality management (SQM) are the five TQM factors covered in the questionnaire, which had 150 respondents. Organizational performance was assessed using two primary dimensions: satisfaction results and business results. The collected data were processed by using smart PLS, applying frequency tests, descriptive, SEM analysis, correlation, multiple regression analysis tests etc. According to the study, strategic planning significantly improves company and customer satisfaction outcomes, while the effects on leadership, human resources, and customer satisfaction were negligible or unclear.

Keywords: total quality management organizational performance Sudanese companies.

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